With the album re-design project I chose to pursue a totally original concept and not work with any pre-existing album artwork. I decided early on that I was going to work with something that was related to the Grateful Dead, simply because I believe that their style of music goes along pretty well with my style of illustration. I wanted to take the basic concept of their main logo (the dead head) but go about the illustration of it in a unique way. I started with a conceptualization of the logo by basically turning the "dead head" into a different but easily recognizable form, that being a tree. I wanted to retain the main focal points of the logo, being the stylization of a skull and the infamous lightning bolt in the middle of the top of the skull by creating a basic outline representation of the bolt with the edge of the foliage on the tree and indentations and bends in the form of the trunk that hint at the definition of a skull. I think the concept was relatively successful.